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Step 1 of 5: Answer the questions below to the best of your knowledge.

My company has a strong marketing performance measurement approach that informs all marketing objectives and goals.

My company has a C-level evangelist or champion for performance measurement.

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Based on Forrester Research, Inc.'s November 2014 report, “Evaluate Your Marketing Performance Measurement Maturity”.

Step 2 of 5: Answer the questions below to the best of your knowledge.

My company has the organizational structure in place to align marketing and analytics resources to manage and support measurement.

My company has access to real-time marketing performance (Real-time is the most up-to-date performance data.)

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Based on Forrester Research, Inc.'s November 2014 report, “Evaluate Your Marketing Performance Measurement Maturity”.

Step 3 of 5: Answer the questions below to the best of your knowledge. Over half way there!

My firm has a performance measurement tool that delivers insight into measurements across all channels (e.g., attribution tool, marketing mix modeling, marketing dashboard).

My company employs an advanced attribution model, using statistical techniques to determine the true value of marketing channels, campaigns, and tactics.

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Based on Forrester Research, Inc.'s November 2014 report, “Evaluate Your Marketing Performance Measurement Maturity”.

Step 4 of 5: Answer the questions below to the best of your knowledge.

My company measures marketing impact against clearly defined corporate key performance indicators, such as revenue, profitability, and customer value.

My company relies on marketing effectiveness metrics, such as open rates, click-through rates, sales conversion, and acquisition rates, to measure the impact of our marketing investments.

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Based on Forrester Research, Inc.'s November 2014 report, “Evaluate Your Marketing Performance Measurement Maturity”.

Step 5 of 5: Answer the questions below to the best of your knowledge. Almost there!

My company continually employs marketing tests, via A/B or multivariable analysis, to accurately measure the incremental impact of marketing campaigns and channels.

My company uses measurement results to optimize on specific marketing tactics and channels to increase core business KPIs.

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Based on Forrester Research, Inc.'s November 2014 report, “Evaluate Your Marketing Performance Measurement Maturity”.